Tuesday, September 11, 2012

Pantone View Colour Planner S/S 2014

“Looking at color as a total language”


The new S/S 2014 Pantone View Colour Planner Portal: “ speaks to a point of joining; a way of referencing the past to inform the future, forming a path that moves us forward into another world. For spring/summer 2014 as we enter into the portal through to our way out, our interest in strong color continues becoming more grown-up, mellow and sophisticated in its level of thinking. Become a part of another view; another dimension; the perspective of a landscape turned on its head.”


Pantone View Colour Planner S/S 2014
  What is meant by “Portal” is based upon the Roman g-d of Portals Janus. This was a g-d worshipped during times of change such as birth, death, marriage, harvest, etc. He had two heads so he looked both ways towards the past and the future. So too, this season we are looking at two sides to the color and trend stories for the season; the past to look at the future. Natural colors of fossils and natural colors of chemically created materials. Blues of innocence, sadness and also hope. Warm pinks, reds and oranges that are urban and luxurious, then sweet and nostalgic. Bright and intense colors of nature and then bright colors of the digital world. Deep dark colors of the night forest and the colors of the light of day.
Portals brings the possibilities we can discover by looking at the past to see the vision of the future and allow us to be inventive in new ways. It is the spark we need to create new and different choices to present in the marketplace and offer our customers something compelling to purchase.

  

















PANTONEVIEW Colour Planner Spring/Summer 2014 has seasonal trend inspiration, key color direction and a variety of color combinations for men’s, women’s active, cosmetics, interiors, industrial and graphic design.


To see the new S/S 2014 Pantone View Colour Planner  call  (212) 564- 3954 ext 12 or 13  www.fashion-magazines.com

Friday, September 7, 2012

Pantone Reveals Top Colors for Spring 2013

·         By ROSEMARY FEITELBERG


With no income tax, zero unemployment and the world’s highest life-expectancy rate, Monaco has a lot to offer. This spring, designers will be channeling that picturesque principality — although not directly — with Monaco Blue, the season’s leading color for women and men, according to Pantone Color Institute’s executive director, Leatrice Eiseman.

Not a dark navy, Monaco Blue has more of a maritime cast to it, but it is also a practical purchase for any wardrobe, with more than half the population listing blue as a favorite hue. “It speaks to the practicality that we are seeing in society. You have to realize there is still concern out there for the economy,” Eiseman said.

In fact, the top five spring colors for women — Monaco Blue, Dusk Blue, Emerald, Grayed Jade and Linen — are all shades that can be easily blended into consumers’ existing wardrobes. Noting how Dusk Blue has “kind of a quiet, calming sense of serenity,” Eiseman said, “There is sort of a stop-the-world-I-want-to-get-off feeling. People want dependably stable colors.”

That being said, there is still room for more Pop Art-inspired hues, with Poppy Red, African Violet, Tender Shoots, Lemon Zest and Nectarine ranking sixth through 10th, respectively.



TOP 10 MEN’S PANTONE COLORS FOR SPRING

1. MONACO BLUE 19-3964

Percentage of designers who used this color: 15.2
Navy is known to be the no-brainer, foolproof color for spring, but this shade has a bit more life. That said, it is still safe enough for guys to try out, especially in these topsy-turvy financial times.

2. ALLOY 16-3915

Percentage of designers who used this color: 13.6
This reliable midtone gray is a safe bet for guys who are always willing to add some grays to their closets. “It is kind of a shoo-in color that has a lightweight feeling,” Eiseman said.

3. DUSK BLUE 16-4120
Percentage of designers who used this color: 12.1
Hushed as it is, dusk blue invokes the calm of an evening sky, but it works as both a staple and a new neutral. “You wouldn’t expect that kind of softness to be that high up on the men’s color palette, but it is dependable and stable,” Eiseman said.

4. EMERALD 17-5641

Percentage of designers who used this color: 11.4
“Emerald is a wonderful color. We see it hanging on as a member of the green family for a while. But this really is a new direction for the green family,” Eiseman said.

5. GRAYED JADE 14-6011

An extension of that continued interest in green is this shade, which men can adopt without attracting quite as much attention to themselves as its bolder brother emerald. “Grayed jade really is a novel neutral that is not just another gray, beige, taupe or white — end of story.” Eiseman said.

6. POPPY RED 17-1664
Percentage of designers who used this color: 9.1
Dynamic and exciting, Poppy Red will play a leading role on men’s fashion trends for spring and summer. While women were first to appreciate this bold shade, now men are taking to it, too, according to Eiseman.

7. TIDAL FOAM 14-0210
Percentage of designers who used this color: 7.6
Reminiscent of the sea washing on the shore, Tidal Foam will be evident in collections like Elie Tahari’s. As far as neutrals go, it is a little more complex than most and it has more of a grainy undertone, Eiseman said. “But it feels a little newer than other dependable colors,” she said.

8. LINEN 12-1008
Percentage of designers who used this color: 7.6
Men’s interest in this “very enhancing” shade indicates a movement away from everyday neutrals to a more interesting choice. Eiseman said.

9. VIBRANT ORANGE 16-1364

Percentage of designers who used this color: 6.8
Bright as this is, it is a natural progression for men who have shown a good deal of interest in orange over the past few seasons. It also mixes well with Tidal Foam, Monaco Blue and other spring colors.

10. SUNFLOWER 16-1054

Percentage of designers who used this color: 6.1
Sunflower is another newcomer to the scene that women were the first to gravitate towards. But this earthy, dijon-like shade offers a fresh option for men. It also can be combined with Monaco Blue or Emerald to kick up their spring wardrobes.




Wednesday, September 5, 2012

Textile View #99: Reimagine


This new issue of Textile View #99 examines the trend we are seeing of looking to past eras, decades, styles and moods to produce the fashion of today. The publisher David Shah tries to answer the question: "Why always the past?"We see packaging, prints, colors, styles, silhouettes, music, art, TV shows and products that celebrate decades like the 1950's to market to today's consumer. Some of this is to look at past times when the economy was better in the hopes of conjuring up this feel good mentality to get customers to think as they did when their finances were better and open their wallets once again and spend to have a positive outcome on company's bottom lines.










The danger of the above is that if we only revisit the past, customers will have less impetus to purchase what we offer today. We need to remember that not everything was perfect in the past and technology and innovation of modern day society has much to contribute. "Let's hope buyers will pick up on this and not continue to follow the past, but treat the nostalgic and retro for what they should be-platforms to a more exciting future!"Thus, the current issue of Textile View #99 "Reimagine" reports on what is trending at retail in major fashion capitals. It is a go to bible of what to look for when designing A/W 2013-14 inspirations, colors, fabrics, accessories, trimmings and styling for men and women.

              


In addition, fabric and color forecasts are presented for Spring-Summer 2014 plus a lifestyle prediction of consumer culture to help understand the direction of seasons to come.