AMERICAN TOURIST
The overall theme for Spring/Summer 2014 continues to be
travel. Vacation friendly sportswear is highlighted this season.
Classic beachwear looks emerge such as board shorts, printed
cabana shirts and sarong skirts. Utilitarian and Safari trends
continue. Africa, Latin America and tropical islands are also a
source of inspiration for prints and patterns. Fabrics are light in
weight focusing on cotton, cotton/nylon and linen blends.
Silhouettes are slightly roomy and comfortable. Colors are
bright yet slightly sun-drenched or faded by the sun. Key
prints and patterns focus on tropical floral prints, jungle foli-
age and novelty vacation conversation prints.
DOCKSIDE
This trend focuses on the person who loves to be near the
water for their vacation. The theme is tilted toward coastal
towns, sailing, fishing and water sports. Dockside can be
slightly preppy or nautical inspired. Work wear details, utility
pockets and Naval influences emerge. Waterproof and
weatherproof and wrinkle-resistant fabrics move to the fore-
front. The windbreaker category and rainwear is up-trending
in outerwear. A color palette consisting of shades of blue is
key, mixing with linen white and khaki. Whitened bright colors
have a slight wash to the hue and add pop to the basic color
palette. Key patterns are Madras plaids and bold stripes.
SPORTY DIVERSION
An athletic pulse reverberates for this season, displaying
sporty silhouettes for the consumer who focuses on an
active lifestyle, even while on vacation. This is a sports
illustrated trend focusing on working out, baseball, running,
swimming and golf. There is a head-to-toe monochromatic
look which creates a clean, sophisticated attitude but there
is also a colorful, sporty look highlighted by bold color.
Silhouettes feature athletic details, and a voluminous and
fuller appearance emerges. Sporty stripes and color block
patterns are key elements.
By Color Portfolio
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