Thursday, July 19, 2012

Viewpoint # 30: The Money Issue - Exploring the Ways We Will Live

“Is the consumer being fundamentally changed by the financial crisis?” This is one of the many social and cultural areas explored in the current issue of Viewpoint.

 How the consumer views themselves and their public and private persona through social media, employment status and cultural conscience will affect buying behavior.

“ The widening gulf between rich and poor and increasing uncertainty about job security are leading to greater general empathy with the plight of the impoverished and unemployed.”

Manufacturers, inventors, innovators and marketers will develop and present products, services and lifestyle choices based on the new “Hourglass” economy where the middle class is shrinking and low economic classes are getting bigger. This means the wealthy will be able to purchase luxury goods and even medical advances to access experiences such as travel to outer space, pills that make you smarter and scientific advances that help retain youth.

“Bargain hunting used to be niche; now it’s going mainstream, with consumers keen to find discounts and even top-end retailers comfortable with offering them.”

Rich or poor, we are all impacted by social media and a multitude of computer and smartphone screens that are everywhere and affect how we shop, think, interact and how we socialize and behave. People will be looking to rekindle personal relationships rather than acquaintance/friendships on social media. Consumers will be looking for ways to shut out the “noise” from being connected to technology 24/7 or the literal noise we hear from the environment both technological and industrial.

“ Brands that reflect this empathetic social mood by using their resources to do good are reaping benefits in the form of increased consumer approval.” As a result many new business start-ups are creating a synergy between their financial success and simultaneously doing good and giving something back to society as they grow rather than the old model of succeeding first and giving back later.

Furthermore, to succeed, companies will need to have a handle on what events and social influences impact the psychology of the consumer. “The ability to establish what consumers genuinely need and want offers companies a major advantage and socionomics’ date-centric methodology could offer a way to achieve this effectively.”

“Competing brands increasingly resemble each other in their products, design and image, at the cost of the originality and distinction that consumers crave.” Brands will have to determine how to distinguish themselves from competitors. A copycat mentality as a means to capture market share will no longer suffice for brands to succeed. Consumers will be captured by those brands that stay in front of the trends and offer innovative products or services and are the first in their market to do so.

VIEWPOINT is a cultural trend magazine with a global perspective.

Prior Issue: # 29 The Celebrity Issue

Friday, July 13, 2012

Fashion At the Summer Olympics Part III

Land of free, home of beret!

“Our Olympic heroes will be headed off to London this month — looking as if they’re decked out for a Hamptons lawn party. Ralph Lauren yesterday unveiled the preppy parade uniforms that Team USA members will wear at the July 27 opening ceremony, stirring an uproar over pricey duds fit for a regatta. The outfits include blue blazers, cream-colored trousers, white skirts — and berets.”

Last Updated: 9:37 AM, July 11, 2012
Posted: 1:30 AM, July 11, 2012
Olympic uniforms for USA’s preppy squad


Color Portfolio (Thinking In Color) SS 2013

Ralph Lauren does it again: designing uniforms ahead of the trends.In Color Portfolio Spring/Summer 2013 we see Nautical colors with an all American/Preppy sensibility that is the RL signature. Colors are reminiscent of Regattas and long Summer days in spent enjoying a day on the water in Nantucket , a good old American County Fair or a spectacular 4th of July Fireworks display.

Color Portfolio (Thinking In Color)  SS 2013
 There has been some criticism and controversy about the beret as being too “French.” That said, we are seeing a travel influence on the trends for the season with an international/eclectic mix of ethnic mixes influencing the looks and details of fashion. In today’s world, mass communication, aesthetic influences from everywhere, diversity of taste in fashion from every country around the globe, means multicultural fashion is in vogue. Add to this the melting pot that comprises what it is to be from the USA, and it makes sense that  the uniforms for the USA team would also be designed with an international touch.

Monday, July 9, 2012

Textile Report's New Modified and Improved Look

Textile Report's new name is now International Textile Report

The new International Textile Report will now include a specialized and profound analysis of international designer shows from Paris to New York to London and Milan, bringing out the major fashion trends that are crucial to all different stages in the process of creating ready-to-wear collections for women. Included in its new format will be:

• Creation of the most interesting trends of international trade fairs
• New user customized layouts
• Well-structured themes
•  A summary of emerging trends from the major professional trade shows.
•  A colorful layout of visuals.
•  Information that’s precise and exclusive.

. A summary of designer color trends.
. A useful and efficient presentation of the season’s color stories with Pantone references.
. Harmonies to watch out for according to designer influences.
. The key harmonies based on the color story of Première Vision.
. The five main themes for each season.
. The best examples stemming from designer collections.

. 5 major trends and 30 examples to illustrate the evolution of the market.
. A complete vision of fabric trends in each sector of the market.
. The 8 principal mood themes developed by designers.
. A synthesis of all the major influences of the season.

. The most representative outfits of the season: outerwear, dresses, skirts, suits, pants, shirts and knitwear.
. A focus on all the details that update styles.
. A precise research, illustrated and certified by designer collections.
Colors and harmonies are presented in  Pantone Fashion + Home references .
Bilingual: English/French

The new International Textile Report improved and modified due to the requests of its existing customer base. The new name and concept promises to match the needs for the whole international market.

We are so confident that you will like the new International Textile Report that we are offering new subscribers the first copy Free with each new subscription