Thursday, June 28, 2012

Fashion At the Summer Olympics Part II

The Olympics is the biggest global sporting event happening every four years. This Summer Olympics scheduled to open July 27th 2012, presenting 26 sports and 10,500 male and female athletes representing nations from every continent all over the globe will be watched by millions of spectators.

We spectators will be looking to the clothing designed for these athletes to inspire our own active and lifestyle wardrobes for up and coming seasons. With all of us crossing over our weekend and office attire, what we see at the Olympic games will be what we will want to wear to play and to work.

Here are some of our favorite events: (you'll want to take special notice about what the athletes are wearing during the games)

The Third Eye S/S 14

Bike: “In this palette, juicy hues of red
and orange are set against a brilliant
aqua, and balanced with neutral greys
in light, dark, and marl.”

The Third Eye S/S 14

Running: “This season, performance enhancement is taken to the next level, with garments and gear that are engineered for all aspects of the training period- from warm-up to recovery.” 

The Third Eye S/S 14

Team Sports (Rugby, Basketball, Soccer): “Nostalgia and heritage influences have recently been hot on
the market, and this season we see the emergence of this trend in active uniforms.”



StyleRight Sport Active S/S 14

Sailing: “ A traditional sailing colour palette creates a truly classic and smart feel, sat alongside a more casual palette with a slight twist to update the established look.”


StyleRight Sport Active S/S 14

Tennis: “… our collection has a real combination of retro and modern, to create this unique crossover, with a play on bright colours that move away from the traditional whites.”

BMX: Color and style for BMX biking, “…features bright primary colors, led by vibrant yellow and a bold blue.” Styling is active with lots of color blocking and graphic details:

ColoRush S/S 14

These and other trendy publications available at: or

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