Thursday, July 19, 2012
Viewpoint # 30: The Money Issue - Exploring the Ways We Will Live
“Is the consumer being fundamentally changed by the financial crisis?” This is one of the many social and cultural areas explored in the current issue of Viewpoint.
How the consumer views themselves and their public and private persona through social media, employment status and cultural conscience will affect buying behavior.
“ The widening gulf between rich and poor and increasing uncertainty about job security are leading to greater general empathy with the plight of the impoverished and unemployed.”